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I want to understand the processes and emotions that people experience around the problem my product is trying to solve.
I want to understand user needs and frustrations as they relate to the product I’m designing.
Can the art market be universal for everyone?
Universal Art is an art auction and social media app that allows users, including minors 16+, to participate in live stream auctions featuring a variety of art styles and eras. Users can view, sell, collect, or fundraise for different types of art pieces, including NFTS, sketches, watercolor paintings, pottery, digital art, medieval art, and more. Artists can create their pieces in real-time while viewers place bids, and users can network and make new connections with others. The app also offers traditional browsing options for those who prefer it.
UX/UI Lead Designer
UX Researcher
Empathize
ideate
wireframe
prototype
test
figma, adobe XD & miro
I want to understand the process & emotions that people experience around the problem my product is trying to solve.
I want to Identify common user behavior & experiences with tasks that my product is trying to address.
I want to understand user needs & frustrations as they relate to the product in designing.
Through interviews, surveys, secondary research, and empathy maps. I was able to empathize what the user want to achieve in this app. By researching the problem, One of my primary resource’s pointed out that their kids love art, but could not participate in normal auctions. I had many assumptions about a specific genre of art but after my interviews, and surveys, I realized that art should be accessible for everyone. Art is very important for kids and adults. Creativity is what make us human, especially for an evolving mind.
“Time” Waiting in line to get a ticket for an auction or event. Paywall wouldn’t let everyone be able to access the app.
“Glitches” Making the user aware if an item is sold or not sold. Push notifications for updates
“Navigation” know where to swipe or what buttons to press.
Making sure the winning bids item is in cart
Elizabeth is an Assistant Buyer who needs to find a way to bid auction items because she wants to be able to bid anytime.
Raj is a High School Teacher who needs to find a fast and efficient way to sign up for auction tickets for his students because the wait times for auction tickets are really long.
paper wieframes
I added a screenreader for users with accessibility needs. The screenreader is able to read out to users who are visually impaired.
I also added language and currency options since this is an app for everyone. I would love for everyone in the world to be able to use this platform.
Closed Captions is also added on the setting page. Captions are available for users who are hearing impaired.
Impact
Through this process, I enhanced my problem-solving skills, and it helped me to think critically about the design.
What I Learned
My design skill improved and it added to my graphic design skills. Also, I gained a better understanding of user needs, by identifying pain points, accessibility, and preferences. This case study increased my confidence in my UI design abilities by learning how to incorporate new programs, and skills.
The next step is collaborating with a developer to launch this app into the App store and Google Play.
Creating a sticker sheet so recruiters and hiring managers can see different varieties of my UI designs.