Design That Speaks To The Soul
I’m Shari “Sunni” Fairclough, Creative Director and Founder of Sunni Aesthetics. I lead and support small businesses, e-commerce brands, and creatives in shaping their visual direction, brand identity, and digital presence with intention and clarity. If you’re building something meaningful, I’m here to help you tell the story visually.
Through strategic creative direction, visual storytelling, thoughtful branding, UX design empathy, and elevated graphic design, I help you build a cohesive brand experience that feels aligned, confident, and crafted to reflect your true vision with visuals that feel as dynamic as the mission behind them.
I’m also the Host of The Four Percent Amplified, a podcast amplifying underrepresented voices and inspiring deeper conversations about creativity, design, and purpose.
Ready to elevate your brand? Let’s talk!
Sunni Aesthetics
Sunni Aesthetics
More about sunni aesthetics
Welcome to Sunni Aesthetics! With a deep passion for creativity & a keen eye for design, I found this agency to bring my artistic vision to life. I specialize in Custom Responsive Web Design, Graphic Design, UX/UI Design, and Social Media Marketing, focusing on empowering small businesses to thrive.
I celebrate the vibrant intersection of culture, design, storytelling, & art, infusing each project with my unique perspective that reflects your brand's identity. My mission is to transform your ideas into visually stunning realities, ensuring that your brand not only stands out but also connects deeply with your audience. From bold branding to sleek web design, let’s turn your vision into a vibe!
Who I Create For
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![A person holding burning sage with a Himalayan Salt Lamp]()
Wellness, Healers & Mystical Practitioners
From Reiki healers to spiritual therapists, I craft aligned branding and intuitive websites that channel clarity, trust, and soul energy.
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![A eastern classroom with wooden desks and chalkboard]()
Education & Knowledge Leaders
I help educators, nonprofits, and course creators transform ideas into impactful visuals and platforms that inspire learning and connection.
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![A flat lay of skincare products on a white background with white flowers]()
Beauty & Lifestyle Brands
I design packaging and branding that radiates luxury and authenticity for indie beauty and lifestyle entrepreneurs.
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![A black and white men organizing and recycling material]()
Civic & Social Impact Design
I create visual systems and campaigns that amplify voices, including work with advocacy groups, and even a U.S. Congressman.
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![Vinyl album covers on the wall]()
Musicians & Creative Entrepreneurs
I build visual identities, like album covers and EPKs, that help creatives visually express their sound and story.
design Services
Brand Identity & Visual Systems
I craft intentional brand identities rooted in clarity, storytelling, and alignment. This includes logo suites, color palettes, typography, textures, messaging direction, and complete visual systems that reflect your true vision and set the foundation for a powerful brand experience.
Visual Storytelling & Photo Direction
I provide creative leadership for photoshoots, product styling, and campaign imagery. Whether it’s flat lays, lifestyle concepts, prop direction, or seasonal aesthetics, I help bring your brand’s story to life through intentional, emotionally resonant visuals.
UX/UI Design & User Experience Consulting
I help brands create meaningful user journeys built on simplicity, accessibility, and emotional connection. Through wireframing, user flows, and interface refinement, I ensure your digital experience supports your business goals and your audience’s needs.
Creative Project Direction & E-Commerce Support
For multi-layered brand or digital projects, I offer full project direction, ensuring every creative element stays aligned, cohesive, and strategically executed. This includes e-commerce visual optimization (Shopify, Amazon), content planning, launch support, and aesthetic quality control.
Creative Direction & Visual Strategy
I lead the creative vision behind your brand from aesthetic development to campaign concepts and content direction. Using visual storytelling and strategic insight, I help shape how your brand looks, feels, and communicates across all touchpoints.
Web Design & UX Strategy
I design sleek, intuitive websites that prioritize user experience and empathy. From layout and navigation to content flow and conversion alignment, I ensure your digital presence is functional, elevated, and built to guide your audience with clarity and intention. (Platforms: Shopify, Wix, Squarespace)
Brand Strategy & Creative Consulting
Through 1:1 sessions, I help founders gain clarity around their brand direction, positioning, messaging, and visual identity. This service is perfect for businesses seeking guidance before designing or rebranding, or those needing creative alignment for their next chapter.
Graphic Design & Digital Assets
From social media graphics to e-commerce visuals, advertisements, email designs, product features, lookbooks, and launch assets, I create polished, cohesive graphics that elevate your brand and maintain visual consistency across every platform.
design packages
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Vibe Starter
Identity + Presence
A strong foundation for new entrepreneurs.
Mini brand identity (logo, colors, typography)
Custom landing page
Booking/contact integration
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Ignite
Identity + Website + Social
Everything you need to grow with confidence.
Full brand identity + guidelines
3–5 page website
Social media templates
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Vision Ascend
Website + Campaigns + E-commerce
Built for scaling and big-picture goals.
Advanced website with added features
Seasonal campaign graphics
Optional e-commerce setup
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Alignment + Flow
Retainer Support
Ongoing hourly creative support to keep your brand fresh.
Weekly/Monthly website updates
Social graphics + email campaigns
Ongoing design partnership
UX Designer.
UI Designer.
Generalist Designer.
UX Designer. UI Designer. Generalist Designer.
Graphic Designer.
Visual Designer.
Artiste.
Graphic Designer. Visual Designer. Artiste.
Entrepreneur.
Small Business Owner.
Start ups.
Entrepreneur. Small Business Owner. Start ups.
HEAR FROM MY CLIENTS!
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![Client Testimonal]()
"Sunni nailed my vision and every detail of my photography vibe. The logo and materials boosted my image and attracted more clients. I'm thrilled with the results and loved working with her!"
ELIZABETH RODGERS PHOTOGRAPHY
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![Client Testimonal]()
"We're so happy with the rebranding Sunni did for us! She understood my business and captured its essence in the design. It’s been a great investment! Were already gaining new clients!"
KILLIAN & ASSOCAITES
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![Client Testimonal]()
"Working with Sunni was a game-changer for my campaign. Her creativity helped us create a strong brand identity that resonated with District 42 voters. I recommend using her services!"
GABRIEL SANCHEZ
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![Client Testimonial]()
"I'm thrilled with the landing page Sunni Aesthetics created for Mills Business Laws. Sunni’s design expertise made it visually appealing and effective at capturing leads. We've seen great results since launch!"
JOHN MILLS
The Four Percent Amplified podcast
New Episodes
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Mondays 7pm EST
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4pm PST
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Biweekly
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New Episodes • Mondays 7pm EST • 4pm PST • Biweekly •
A Glimpse of My Portfolio
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![Cover Art Doja Cat]()
Doja Cat Cover Art
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![Cover Art Tommy Genesis]()
Tommy Genesis Cover Art
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![Poster Art Afrofuturism]()
Afrofuturism Poster Art
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![Poster Art Raye]()
raye poster art
From Vision to Experience
Where vision meets flow: case studies in UX/UI that bring stories to life with intention.
Creative Kaleidoscope: Design Blog & Resources
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Accessibility in Graphic Design: 7 Small Changes That Make a Big Impact
Graphic design is more than aesthetics; it’s about creating experiences that connect, inspire, and include. Yet too often, design overlooks accessibility, unintentionally shutting out entire communities. That’s where graphic design accessibility comes in: it ensures that our creative work speaks to everyone, not just a select few.
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My WikiHow Expert Guides: Web Design, Logo Creation & Freelancing Tips for Creatives
If you told me 10 years ago that my design voice would be featured on WikiHow, I would have been speechless. Over the past two years, serving as a WikiHow expert has been both humbling and empowering, an opportunity to make design knowledge accessible to creatives who may not see themselves represented.
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The Infamous Julie zhou in UX design
In the ever-evolving world of UX design, few have left as lasting a mark as Julie Zhuo—product designer, author, and former VP of Design at Facebook. Her leadership helped shape the user experiences of millions, while her emphasis on empathy, collaboration, and iteration continues to guide designers toward more meaningful, human-centered design.
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Reinvented Naturalism & Organic Design
This guide by Yaroslav Lakovlev explores how designers can weave natural textures, earthy tones, and flowing shapes into their work to evoke tranquility, sustainability, and authenticity.
